In this conversation, Jeff Sutherlin and Courtney Twiss discuss the challenges brokers face in meeting the technological demands of their agents, particularly regarding leads and CRM systems. They emphasize the importance of agents having 'skin in the game' when it comes to leads, the necessity of effective training on technology, and the evolving role of AI in the real estate industry. The discussion also touches on the significance of websites in agent retention and the need for brokers to focus on their strengths while leveraging technology effectively.

Takeaways

Agents often demand websites and leads from brokers.
Providing leads for free often leads to poor engagement.
Agents need to have skin in the game to work leads effectively.
Websites are not the primary reason agents leave brokerages.
AI tools can significantly enhance real estate operations.
Training agents on technology is crucial for success.
Brokers should focus on their top-performing agents.
Segmenting databases helps in targeting efforts effectively.
Technology in real estate is constantly evolving and requires attention.
Building relationships is key in the real estate business.