Welcome to the next episode of PaceSetters with Venky Ananth and Dave Grimm, VP Digital Enterprise Growth for Blue Shield of California. Dave is a broadly experienced digital marketing, user experience design and digital transformation executive who has created innovative customer experiences for start-ups and global corporations. This episode talks about Dave journey in Digital Growth Enterprise, to build an interface that creates value for their audiences. Dave talks about the digital transformation journey at Blue Shield, how he foresees the future unfolding from a Blue Shield perspective.