In this episode we discuss Point of Difference what is it?  How do you use it?  Gerry provides some excellent advice on how to make your business stand out by creating your Point of Difference.

Then we meet Mark and Paul, a successful partnership who have been together for many years and get their tips for success.

Apologies to Mark and Paul for mixing up their names resulting in your hosts dissolving into a fit of the giggles!

We hope you enjoy this interview.  Please rate and follow along for future episodes.

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