In this episode we're joined by Simon Hakim, Co-Founder of the award-winning brand agency Hunter, to explore the grey space between brand, purpose, and culture. If you’ve ever wondered whether your brand could do more than just sell — if it could inspire, align, and anchor your team’s identity — this episode is for you.

What we cover;

- Why brand isn't just external — it's a cultural tool

- How purpose-led branding can reshape how teams see their work

- Bringing this to life with real world examples-

Who drives cultural change — leadership, creatives, or both?

Why this matters:

We’re in an era where purpose on the wall isn't enough. Employees and customers alike are asking harder questions. And branding — when done right — isn't just about positioning. It's about pointing north. It's about anchoring a culture in something real, lived, and resonant.

About our guest:

Simon Hakim is the co-founder and CEO of Hunter, a brand transformation company working across Australia and New Zealand. For over a decade, he’s helped ambitious businesses use brand as a lever for growth, reinvention, and cultural change — not just a marketing tool.

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