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Episode 3. Product of what are you selling?
Episode 3. Product or what Are You Selling?
In this episode I introduce a concept of Marketing Mix (Product, Price, Place and Promotion) and especially focus on what are you selling?
Gaining clarity on what is specifically your offering, is crucial.
Research insight: Khusainova, R., De Jong, A., Lee, N., Marshall, G. W., & Rudd, J. M. (2018). (Re) defining salesperson motivation: Current status, main challenges, and research directions. Journal of Personal Selling & Sales Management, 38(1), 2-29.
The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.
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By Rushana KhusainovaEpisode 3. Product or what Are You Selling?
In this episode I introduce a concept of Marketing Mix (Product, Price, Place and Promotion) and especially focus on what are you selling?
Gaining clarity on what is specifically your offering, is crucial.
Research insight: Khusainova, R., De Jong, A., Lee, N., Marshall, G. W., & Rudd, J. M. (2018). (Re) defining salesperson motivation: Current status, main challenges, and research directions. Journal of Personal Selling & Sales Management, 38(1), 2-29.
The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.