In this episode, we use the English for Academic Purposes (EAP) community as a case study to explore how professional groups situate research within their identities. While the EAP group might not be directly relevant to every listener, it offers a valuable example of how professional communities navigate questions of status, group norms, and the evolving role of research. We’ll delve into the social identity approach, examining how the relative status of professional groups in UK higher education influences their priorities and identities. Specifically, we explore how EAP practitioners balance their teaching-focused identity with the research-driven norms of the higher education landscape. This episode invites listeners to reflect on their own professional groups, using the EAP example as a springboard to analyse and interpret how their communities view and integrate research. Whether you’re part of higher education or another educational field, this discussion offers tools to better understand the social and professional dynamics shaping your work.