Richard Millington sits down to dismantle the idea that community is something you can manufacture on a deadline.

We get into why belonging is the whole game, what actually goes wrong when enterprises copy-paste community playbooks, and how influencers and OnlyFans models quietly rewrote what "community" even means. Also on the table: the future of hosted platforms, AI's appetite for community data, brand risk and inertia, and the one question most founders never think to ask. Is this community actually doing anything?

Takeaways

• Community Building
• Psychology over Technology Changing Trends
• Embracing New Approaches

Chapters

• 00:00 Building Communities and the Psychology of Belonging
• 09:26 Intentional Design vs. Organic Growth
• 20:35 Psychology Over Technology in Community Building
• 29:21 Innovation in Enterprise Community Building
• 35:21 Defining Community and Audience
• 40:50 Brand Risk and Inertia
• 46:01 AI and Community Data
• 52:55 Starting a Business and Community Mindset