How many times have you come across an obnoxiously long web page that reminds you of a never ending roll of toilet paper? Chances are, it was a sales letter. Sales letters are used to sell a certain kind of product to a certain kind of audience. Join Bo and Ryan as they dig deep into the bull of sales letters, and share what you should look for and what you should avoid. See the complete description at http://www.dowellwebtools.com/tools/bg/Bo/RealMarketingBull