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Episode 3 - Should Creative or Media Agencies Take The Lead On Mobile?
Do the agencies get mobile? What can we learn from mobile-first companies like Uber? Warren Zenna, EVP and Managing Director of Mobext U.S. tells Jeff what makes him happy, sad and mad and why the defining year for mobile won't begin for another 15 months.
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By Jeff HasenDo the agencies get mobile? What can we learn from mobile-first companies like Uber? Warren Zenna, EVP and Managing Director of Mobext U.S. tells Jeff what makes him happy, sad and mad and why the defining year for mobile won't begin for another 15 months.