In this episode, Eric and Nick do something different a pure FAQ, walking through the entire customer journey in chronological order.

From the moment you start wondering “Have I outgrown my current system?” to evaluating new software, navigating the fear of switching, launching a new platform, and figuring out whether it’s actually working — this episode breaks it all down.

They answer the most common questions they hear from customers, operators, friends, and family, share real-world examples from migrating businesses, and talk honestly about what usually goes wrong (and what doesn’t). While the conversation is grounded in building RentalTide, the lessons apply to any business considering new software.

If you’re thinking about switching systems, deploying something new, or just want a clearer framework for making the decision — this episode is your roadmap.

The Next Marker is a podcast documenting the real-time build of RentalTide—a booking business being built in public. Each episode captures honest conversations between the founders as they navigate decisions, missteps, wins, and the uncertainty that comes with growing something from the ground up.

This isn’t a highlight reel or a playbook from the finish line. It’s about the markers that actually move the business forward—one decision at a time.

Learn more, follow the journey, and connect with us at: https://l1n.it/@rentaltide