In this episode of the Matriarch Method, B, Liz, and Ash discuss the intersection of social media and coaching, particularly for women in the fitness industry. They explore the importance of authenticity, understanding one's audience, and the need for consistency in content creation. The conversation also touches on the significance of community support, setting boundaries with social media, and the balance between personal and professional life. The hosts emphasize the importance of chasing real dopamine and engaging with content that truly resonates with them and their audience.