Strategy.

A word that's so abused in business in marketing its easier to find examples of it being used to describe things that are distinctly not strategic than it is to find accurate information.

What exactly is a strategy, and how it is different from a plan, a vision, or tactics?

Our guest, Sophie Blackmore, drawing on her years of experience from her strategic marketing consultancy, Happy Marketer, gives a clear explanation about what strategy is, how it's supposed to help business owners, and tips for what you could be doing right now to make your sales and marketing more strategic.

Sophie on LinkedIn: https://www.linkedin.com/in/sophieblackmore/
Happy Marketer website: https://happymarketer.co.uk