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Episode 3: Tanika McLeod, OneCliq (Dig Insights)
Episode Overview
Co-founder Tanika McLeod discusses OneCliq's AI-powered qualitative insights platform and her journey from researcher to startup founder.
Episode Highlights
- From Researcher to Founder: How Tanika combined her seven years of qualitative research experience with generative AI expertise to solve the painful, time-consuming aspects of analyzing unstructured text data
- Qualitative Insights at Scale: OneCliq's breakthrough approach using unsupervised classification to analyze thousands of online conversations across Reddit, TikTok, YouTube, Facebook, Instagram, and X - delivering deep qualitative insights without predetermined frameworks
- The Future of Research: Why AI will transform research from manually executing projects to orchestrating them, freeing researchers from grunt work to focus on high-impact strategic and creative analysis
- Startup Lessons: Hard-won insights about building true value, the importance of customer discovery, and why the fear of failure is worse than failure itself - plus the painful pivot that led to breakthrough success
- AI Reality Check: A balanced perspective on AI's potential and limitations, debunking both the replacement fears and AGI hype while highlighting the democratizing power of current AI tools
- Recent Acquisition: The story behind OneCliq's integration with Dig Insights and how it fits into their end-to-end innovation platform
About the Guest
Tanika McLeod is co-founder and managing director of OneCliq, an AI-powered platform that provides qualitative insights from online conversations at unprecedented speed and scale. With seven years of qualitative research experience combined with deep generative AI expertise from Google's accelerator program, she has pioneered unsupervised classification techniques that unlock cultural insights from social media data. OneCliq was recently acquired by Dig Insights, where Tanika continues to lead the development of innovative research methodologies that bridge traditional qualitative research with AI automation.
Learn more about the impact of technology and AI on research, insights & analytics at Insight Platforms.
View all episodes
By Mike Stevens, Insight PlatformsEpisode Overview
Co-founder Tanika McLeod discusses OneCliq's AI-powered qualitative insights platform and her journey from researcher to startup founder.
Episode Highlights
- From Researcher to Founder: How Tanika combined her seven years of qualitative research experience with generative AI expertise to solve the painful, time-consuming aspects of analyzing unstructured text data
- Qualitative Insights at Scale: OneCliq's breakthrough approach using unsupervised classification to analyze thousands of online conversations across Reddit, TikTok, YouTube, Facebook, Instagram, and X - delivering deep qualitative insights without predetermined frameworks
- The Future of Research: Why AI will transform research from manually executing projects to orchestrating them, freeing researchers from grunt work to focus on high-impact strategic and creative analysis
- Startup Lessons: Hard-won insights about building true value, the importance of customer discovery, and why the fear of failure is worse than failure itself - plus the painful pivot that led to breakthrough success
- AI Reality Check: A balanced perspective on AI's potential and limitations, debunking both the replacement fears and AGI hype while highlighting the democratizing power of current AI tools
- Recent Acquisition: The story behind OneCliq's integration with Dig Insights and how it fits into their end-to-end innovation platform
About the Guest
Tanika McLeod is co-founder and managing director of OneCliq, an AI-powered platform that provides qualitative insights from online conversations at unprecedented speed and scale. With seven years of qualitative research experience combined with deep generative AI expertise from Google's accelerator program, she has pioneered unsupervised classification techniques that unlock cultural insights from social media data. OneCliq was recently acquired by Dig Insights, where Tanika continues to lead the development of innovative research methodologies that bridge traditional qualitative research with AI automation.
Learn more about the impact of technology and AI on research, insights & analytics at Insight Platforms.