Damien and Jim share their ideas about product and it's role in the mix, propose some ideas on how Product Marketers can define their offer differently and expose the customer to the benefits they are looking for.

Episode 3  - The 4Ps of Marketing - Product

Damien and Jim, two middle-aged B2B marketers share their experiences, frustrations and ideas on making B2B marketing better.
Most likely to be discussed over a cup of tea ( or coffee for Damien) than a colourful cocktail with an umbrella.
You can find us at refreshb2b.com and paris-mekong.com

Business

Damien and Jim, two middle-aged B2B marketers share their experiences, frustrations and ideas on making B2B marketing better. Most likely to be discussed over a cup of tea ( or coffee for Damien) than a colourful cocktail with an umbrella. You can find us at refreshb2b.com and paris-mekong.com

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Episode 3 - The 4Ps of Marketing - Product

Episode 3 - The 4Ps of Marketing - Product