Is AI a "nice-to-have" or a "must-have" for the creative industry in 2026? In this episode, Luis Mendes sits down with Joe Atwood, Lead Creative Manager at Vistaprint, to discuss the evolution of image manipulation and why we’ve reached a definitive tipping point in creative production.

The conversation moves beyond the AI hype to focus on the practical realities of high-volume workflows—from the importance of brand-trained models to the growing need for data-centric creative specialists.

Speakers
- Luis Mendes –  Director for Integrations Solutions, Santa Cruz Software
- Joe Atwood – Lead Creative Manager, Vistaprint

In this episode, we discuss:
- From Photoshop to GenAI
- Brand-Trained Models
- The Metadata Pain Point
- Visionaries vs. Doers
- Global Creative Workflows

Listen to the full conversation to learn how to bridge the gap between manual craftsmanship and AI-powered scale in 2026.