In this third episode of The Shift, Jesse and Ben get into GEO and the fascinating shift happening underneath search right now. From the rise of AI as the new information gatekeeper, to why a Reddit thread might matter more than your homepage, to the changes Google and the big players are quietly rolling out, they unpack what it all means for brands and how to stay visible in a world where people ask rather than search.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.