Summary

In this conversation, Kayla Petrasek, an aesthetics coach and marketing expert, provides an introduction to the aesthetic industry and shares valuable marketing tips for aesthetic clinics. She emphasizes the importance of leveraging social media platforms like Instagram and Facebook, as well as utilizing search engine optimization (SEO) to maximize online presence. Kayla also discusses the power of branding and differentiation, the use of effective content in marketing, and the importance of reviews and responding to them. She concludes by offering her marketing agency's services to help clinics with various marketing needs.

Chapters

00:00 Introduction and Background 06:36 Marketing Tips: Instagram, Facebook, and SEO 19:24 Leveraging New Technologies and Science 22:41 The Power of Branding and Differentiation 23:10 Effective Content and Marketing for Aesthetic Clinics 26:58 Maximizing Online Presence: SEO and Website Platforms 31:17 Importance of Reviews and Responding to Them 34:09 Conclusion and Call to Action