In this second of our three-part conversation on innovation in distribution, J Schneider of strategy and consulting firm Dorn discusses what innovation looks like in 2020 for distributors and manufacturers. In this episode, we look at the ways smaller distributors often have an advantage to identify opportunities for innovation, the need to be selective in building manufacturer-distributor partnerships around a shared vision for innovation, and how to build a culture of innovation.

Host: Tom Gale