of setting up a business in a new and unfamiliar location, while Elle shares

insights on the necessary division of labour and resource allocation involved

in starting a business with limited investment. Wilmer also recounts his

journey to meet with farmers and exporters and reflects on the differences in

treatment he experienced as a Honduran entrepreneur compared to his English

brother-in-law. The couple further discuss their first attempt at the business,

including the challenges they faced and the lessons learned from their initial

failure.