PwC Global Advisory Leader Miles Everson sits down with Sean McDonald, a PwC principal who helps companies become digital brands and digital organizations. Miles and Sean discuss how customer experience has evolved from the industrial era to the digital era, and how companies can harness customer information for the benefit of the brand. For further information please contact: Miles Everson - miles.everson@pwc.com

Episode 3: User experience and the customer - part 1

One of the best parts of my job is getting to meet some of the smartest minds in the world—whether they are PwC clients or colleagues. Talking to them often sparks a new idea or reminds me to read and learn more. I’d like to share some of those thoughts and conversations with you and I hope you enjoy Miles to Go.” – Miles Everson, Global Advisory Leader, PwC

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Episode 3: User experience and the customer - part 1

Episode 3: User experience and the customer - part 1