Media Forward: The Future of Kids Content

Episode 3: Using Tech Well in China with Bonnie Wong (Researcher & Semiotician)


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From digital babysitter to eye health checks - how are kids in China ‘using technology well’? Auger Insights speaks with Bonnie Wang - a researcher and semiotician - to explore shifting attitudes to technology and media use among parents and young people in China.

Date: 15 March 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 3: Using Tech Well in China with Bonnie Wong (Researcher & Semiotician)
Interview Date: November 2022, as part of the MDEC Kre8tif Conference in Kuala Lumpur

Key Topics:
Episode Intro [00:05]
Interview Intro [00:35]
Normal media usage among Chinese kids [01:00]
Historical attitudes to media and tech among Chinese parents [02:11]
How parents now want their kids to 'use technology well' [03:54]
Building cross-generational bonds through tech and media [05:15]
The relationship between tech and health in China [06:46]
Find out more [08:22]

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Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com

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Media Forward: The Future of Kids ContentBy Auger Insights