In this episode of The Responsive Lab, Stephen and Carly are joined by Virtuous’ very own CEO, Gabe Cooper, for a talk about Virtuous’ first-ever Benchmark Report!

Gabe begins by diving into not only the what, but the why behind benchmark reports, revealing how valuable they are in understanding your nonprofit organization, as well as your donor relationships.

Gabe discusses the 7 crucial KPI’s (Key Performance Indicators) included in Virtuous’ benchmark report – Gross Donor Retention, Average and Median Gift Amount, Donor Expansion, Recurring Giving, Portfolio Balance, Donor Lifetime Value, and New Donor Acquisition – and highlights why each of these factors represent important key growth factors for nonprofits.

In addition to dissecting each of these individual reports, Gabe, Carly, and Stephen touch on some key tactics and takeaways that you can implement in your nonprofit to drive your donor giving – because the Virtuous Benchmark Report isn’t just a series of stats. It’s a helpful tool that can be shared with and implemented by your nonprofit for a better, more healthy donor file.

Other topics include:

- The rise of subscription giving

- The pre- and post-Covid donor landscape

- Building relationships with first-time givers

- The importance of creating multi-channel new donor welcome series

- Constructing dynamic ask arrays

- Using median gifts as an insight to upgrading donors

Get more details about this year’s benchmark report by downloading it for FREE. Simply visit: https://virtuous.org/benchmarkreport/

Season One of The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.