When we talk about the customer experience, this includes everything before, during and after the sale or project. How does your website work? Are customers or clients kept in the loop about milestones? What about when things go wrong? My customer experience is always evolving and improving (or at least I hope!). I like to keep in mind really good customer experiences that I've had as a consumer and see how there are ways that I can incorporate that feeling, personal touch,, etc into my own business. We are also talking about how documentation, analyzing and improving on your customer experience will do for your business - giving them an experience that they will remember for time to come!

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