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Episode 3: What you see as a problem, others could see as a solution


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The Innovation Station on why open innovation makes good business sense - the third episode in a new ‘Business Innovation’ podcast series for small business owners by InterTradeIreland
“No matter how good you are, there are lots of other smart people out there. Collaborate with those outside your organisation and make use of their resources and skills to reach your customers.”
That’s the advice from leading expert Nuran Acur, Professor of Innovation Management at Adam Smith Business School, University of Glasgow, on why businesses should collaborate openly with partners and industry, in the latest episode of InterTradeIreland’s ‘Innovation Station’ podcast. In a masterclass held at NUI Galway, the award-winning scholar unravels the ‘collaboration conundrum’. Her advice for businesses to achieve open innovation success, is to adopt an ‘open-minded approach and culture’ and to combine with ‘internal and external readiness’ - pointing to the importance of SMEs to also collaborate more on their internal processes to help deliver results.
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