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Episode 3 - What's Better - Meta or Canned Haggis?
Brian, Duncan, and Iain from Strong Coffee Marketing are back with another edition of the Strong Coffee Drip! This week, we’re talking Sports Illustrated and their AI problem, marketing your event, and what we like (and don’t like) about Meta.
☕️ The Agenda:
00:00 - Welcome!
00:31 - Canned haggis!
01:52 - A recent investigation has uncovered that Sports Illustrated has been publishing articles with AI-generated authors, complete with fake biographies and headshots. The strategy involved creating phony writers with fabricated backgrounds and expertise to generate AI-generated buying guides containing affiliate links. The AI personas were periodically replaced with new ones, often accompanied by removing the previous content. This revelation follows a trend in various media organizations attempting to utilize generative AI tools, resulting in embarrassing errors and ethical concerns. Where do you come out on this?
09:46 - Let’s go to the mailbag, where the questions are real, but the names and locations are fake! Hector from Tucson writes: Hey guys! Longtime listener, first-time emailer! I’m in charge of promoting a local theatre production here in April, but I don’t know where to start. From a digital marketing perspective, what are some things that I should be doing?
19:28 - Let’s rant! What do we really think of Meta?
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By Strong Coffee MarketingBrian, Duncan, and Iain from Strong Coffee Marketing are back with another edition of the Strong Coffee Drip! This week, we’re talking Sports Illustrated and their AI problem, marketing your event, and what we like (and don’t like) about Meta.
☕️ The Agenda:
00:00 - Welcome!
00:31 - Canned haggis!
01:52 - A recent investigation has uncovered that Sports Illustrated has been publishing articles with AI-generated authors, complete with fake biographies and headshots. The strategy involved creating phony writers with fabricated backgrounds and expertise to generate AI-generated buying guides containing affiliate links. The AI personas were periodically replaced with new ones, often accompanied by removing the previous content. This revelation follows a trend in various media organizations attempting to utilize generative AI tools, resulting in embarrassing errors and ethical concerns. Where do you come out on this?
09:46 - Let’s go to the mailbag, where the questions are real, but the names and locations are fake! Hector from Tucson writes: Hey guys! Longtime listener, first-time emailer! I’m in charge of promoting a local theatre production here in April, but I don’t know where to start. From a digital marketing perspective, what are some things that I should be doing?
19:28 - Let’s rant! What do we really think of Meta?