In this episode of Bottled Up, Daniel and Jermaine unpack the shifting narrative around alcohol, including recent messaging from the World Health Organization, and what it means for wine culture today.

They explore how trend-driven sobriety, changing generational attitudes, and global health conversations are reshaping perception, and whether the wine industry has done enough to control its own story.

The conversation moves beyond headlines into bigger questions. How should wine fit into modern life? What are we losing when culture becomes reactive? And what responsibility does the industry have moving forward?