Sign up to save your podcasts
Or
Share Episode #3: Yann Colleter: Untamed Frontier, Streaming for Advertisers & The Dakar Rally!
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode #3: Yann Colleter: Untamed Frontier, Streaming for Advertisers & The Dakar Rally!
For the past 3 years or so, things changed drastically in the streaming business. There are numerous OTT consultants in North America who advise Advertising Agencies and MarCom teams on comms strategies and approaches in regards to OTT (CTV in particular). It is a space that is growing rapidly. So, if you're a MarCom professional and don't know what OTT is, you must MUST tune in.
I talk with Yann Colleter, the region's Guru on the matter, about all the different acronyms, the business models, Ryan Reynolds, CNN+, OSN, Disney+, and how can young professionals from the MENA region get up to speed within this space.
Enjoy!
View all episodes
By Ahmed SamirFor the past 3 years or so, things changed drastically in the streaming business. There are numerous OTT consultants in North America who advise Advertising Agencies and MarCom teams on comms strategies and approaches in regards to OTT (CTV in particular). It is a space that is growing rapidly. So, if you're a MarCom professional and don't know what OTT is, you must MUST tune in.
I talk with Yann Colleter, the region's Guru on the matter, about all the different acronyms, the business models, Ryan Reynolds, CNN+, OSN, Disney+, and how can young professionals from the MENA region get up to speed within this space.
Enjoy!