This week, we’re joined by Zac Pappis, VP of Insights at DuckDuckGo — and the second employee to join the company back in 2012. In this episode, Pappis details DuckDuckGo’s origins, explains why we’re seeing a proliferation of search interfaces today, and makes his case for why privacy-focused upstart search engines stand a fighting chance.

Episode 3: Zac Pappis

Search is central to our daily lives. In fact, we can’t get enough: last year we saw an all-time high in searches across the web. Yet search doesn’t get talked about much (beyond what Google is up to, anyway). But there’s much more happening behind the search box.

The original Search Wars in the late ‘90s saw one player emerge victorious. But almost three decades later, there’s a lot of unrest in the new Search Wars. From the “AI-ification” of search to the impact of upstart, privacy-focused search engines, new battles have emerged in an effort to make search less monolithic and more democratic. Yext Talks: Search Wars is here to dive into all things disrupting search as we have known it for so long – as well as what the future of search will look like. 

© Copyright 2021 Yext, Inc.

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Search is central to our daily lives. In fact, we can’t get enough: last year we saw an all-time high in searches across the web. Yet search doesn’t get talked about much (beyond what Google is up to, anyway). But there’s much more happening behind the search box. The original Search Wars in the late ‘90s saw one player emerge victorious. But almost three decades later, there’s a lot of unrest in the new Search Wars. From the “AI-ification” of search to the impact of upstart, privacy-focused search engines, new battles have emerged in an effort to make search less monolithic and more democratic. Yext Talks: Search Wars is here to dive into all things disrupting search as we have known it for so long – as well as what the future of search will look like. © Copyright 2021 Yext, Inc.

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Episode 3: Zac Pappis

Episode 3: Zac Pappis