Cotton is often criticized as being unsustainable, polluting and water thirsty.  However the truth is far more complex and such messaging is usually confused by the mass production and genetic modification that is a part of the current 'fast fashion' system.

Cotton has been farmed for fabric for thousands of years and supported livelihoods for farmers in many regions of the world.  Cotton is a natural fibre that, when farmed in harmony with nature and without exploiting farmers, can be part of a regenerative system.

In this episode of the Where Does It Come From? podcast, host Jo Salter talks with Raddis founder Aneel Kumar Ambavaram.  After studying agriculture and starting his career as a pesticide salesman, Aneel decided to change direction after seeing the effects of pesticides on farmers and soil.  He now  works with tribal cotton farmers on a radical new system - growing regenerative cotton and creating partnership models all the way from brands to farmers.

Raddis Cotton offers a way for brands to be part of the value chain instead of just purchasing what pops out of it at the end - creation connections, stories and transparency.

If you are brand who would like to be part of this, please do get in touch at [email protected] to find out more 

Links:

Where Does It Come From? - https://www.wheredoesitcomefrom.co.uk

Raddis - https://www.raddiscotton.com

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