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In this episode of the Supplement Engineer Podcast, I'm joined the first guest ever on the Supplement Engineer podcast, my good friend and owner of ATP Nutrition -- Daniel Valdez.

In this episode, Daniel and I discuss:

Recent happening with ATP Nutrition (new products, formulas, etc. for 2019)

Challenges in overseeing more than one supplement brand

Juggling work, family life, and training

What does it take to be successful in today's supplement market?

Is innovation in the supplement industry dead?

How can companies differentiate themselves in an increasingly crowded market space?

Does "lifestyle" branding alienate consumers age 35+?

We also do some listener Q&A including:

Thoughts on natural testosterone boosters for men over 40

do natural muscle builder supplements (epicatechin, laxogenin, phosphatidic acid) work?

arachidonic acid

Do fat burners actually do anything to help you lose fat?

our ideal pump pre workout stack

ATP Nutrition IG: https://www.instagram.com/atpnutrition/

Daniel Valdez IG: https://www.instagram.com/danielvaldz/

ATP Nutrition: https://www.atpnutrition.com

  

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https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1