The high levels of performance we’re seeing during Euro 2020 is not just down to the players – there’s a crucial role being played by the teams working with data off the pitch. This week, Helena Schwenk is joined by Graham Sharpe, Director Strategic Solutions at Exasol, to look more deeply into the use of data in the beautiful game. They explore how companies actually gather sporting data in the first place, what difference data storytelling is making and how the big brands sponsoring the tournament will be working with data to win in their respective fields.

If you want to get the inside track on the use of data in sport, check out Exasol’s sports analytics hub.

For more on the DataXpresso podcast, you can head over to The Data Dreamer.