In this episode of Build Connected, Pace Blair and Adam Diamond welcome James Morshead, an expert in building science and insulation. They discuss James's background, innovations in insulation products, the challenges of navigating fire regulations, and the importance of airtightness in construction. The conversation highlights the need for clearer building codes and the education of homeowners on energy efficiency. James shares insights on successful projects and the significance of basic building principles in creating comfortable and energy-efficient homes.