In 2007 Abigail Forsyth and her brother Jamie had an idea for a reusable coffee cup that could address the burgeoning cup waste they were witnessing from their Bluebag Cafe chain and the rapidly growing coffee culture in Melbourne, Australia.

The KeepCup was born, and in the 11 years since launching the product has gone on to become the ‘category name’ for reusable coffee cups in Australia and around the world. With sales into 65 countries and offices in London and Los Angeles, KeepCup is a true Australian eco-enterprise success story.

In this conversation Tim and Abi discuss the journey in establishing the business, how entrepreneurship runs through their family, the impact that covid-19 has had on the ‘Reuse Revolution’ and what needs to happen next if we are to create a sustainable future on Planet Ocean.

For more information on KeepCup visit: www.keepcup.com

To follow KeepCup on Instagram visit: www.instagram.com/keepcup