Episode Synopsis:

In this episode of Time Well Spent, we explore how client requests for unexpected services can point your business toward its next big direction. You’ll hear about:

• The moment a side-gig turns into the main event when customers pay for what you didn’t plan. 

• Signs your “throwaway” service is actually high demand (repeat requests, referrals, geographic reach). 

• Why unmet market needs, limited competition and authentic delivery drive outsized results. 

• A decision framework to decide: stick with your original model or pivot toward this new service. 

• How to test the pivot gradually—invest a little, maintain existing revenue streams. 

• Common mistakes when pivoting: assuming more revenue means better profit, abandoning loyal clients too soon. 

• The systems you’ll need to scale this new direction—tracking time by service line, customer management, scheduling. 

• When not to pivot: when the service requires entirely different skills, licenses, or disrupts your work-life balance. 

Related Article: Letting Customer Demand Guide Your Business Pivot