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In Episode 30 Lynn Morstead and Kelli Soika talk about the challenges of marketing a cohousing concept to a traditional buyer.

They cover:

• The "upside down" development nature of a cohousing development.
• "Trads" vs "rads".
• Principles for dealing with traditional buyers:
  • Meet people where they are
  • Don't withhold information
  • Keep the conversation going
  • Invite to community events
  • Model good community behaviors
  • Highlight what stays the same
  • Capture hearts and imagination by telling the story of cohousing
  • Share cohousing anecdotes
  • Connect some cohousing stories with people's experiences outside cohousing so they can extrapolate to a cohousing experience
• Don't  >>
  • Lecture
  • Get frustrated
  • Forget that we started there too

It takes time to shift and stretch into a different way of thinking about living.

Let us know if you have any questions by emailing us at [email protected].

For more information go to: www.cohousinghouston.com.