January and Brandon are talking about teetotalism. January explains her adoption of teetotalism in her own life, why it is more than simply abstaining from alcohol, and her experience getting a teetotalism tattoo!

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To join January at a How to Do You Boo seminar in Dallas, Detroit, Philadelphia, or Minneapolis and learn how to successfully navigate motherhood, marriage, and business like a boss, register at https://bwfconference.com today!

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To read up on alcohol marketing to women as cited by January in this episode, see http://www.hipsobriety.com/home/2017/8/11/yes-ros-culture-is-a-womens-issue.