Najera In America

Episode 30: Shadoe Stevens


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Shadoe Stevens started off in radio at 11-years-old in his hometown of Jamestown, North Dakota.
Stevens became one of the City's most popular radio personalities and then began his first major television career move as the sidekick/announcer for "The Steve Allen Show." Back in radio, he would become a legendary Program Director, creating and launching "World Famous KROQ-FM.
Leaving radio after creating three number one L.A. stations - KRLA, KROQ-FM, and KMET-FM - Shadoe went into advertising, creating the Branding, Advertising and Marketing campaign for The Federated Group. The campaign increased sales 500%. In four years, the Federated Group grew from 14 local stores to 78 superstores in 5 states. It was one of the most successful regional advertising campaigns in U.S. history and the first regional ad campaign ever to have received a 2-page spread in Time Magazine. His Awards in advertising include Clio Awards and the Big Apple Award. In radio, he received the Billboard Magazine Personality of the Year Award.
Shadoe's more than 1,100 different television commercials for Federated led first to a 3-picture deal with Dino DeLaurentis Entertainment and the cult movie "TRAXX," to the number one TV series "Hollywood Squares," then to the Fred Silverman produced one hour CBS series "Max Monroe: Loose Cannon," followed by the hit CBS sitcom "Dave's World."
Shadoe replaced Casey Kasem as the host of "American Top 40." This became the biggest radio show in the world with one billion listeners a week in 110 countries. Shadoe was a guest star on more than a dozen television series including "Beverly Hills 90210," "Baywatch," "The Larry Sanders Show," "Caroline in the City," "Clueless," "Fast Track," and "Burke's Law." Shadoe played the title role in "Traxx," Fred in "Mr. Saturday Night," Maxwell in "Bucket of Blood," and Djony Dakota in "Shadoevision" for HBO.
As the Founder, Chairman, and President of RhythmRadio - "The Sound of the World in a Good Mood," that was the first world-wide music network and delivered programming on the radio in 30 countries and programming on the Internet delivered in 7 languages.
Shadoe created "Cabo Wabo Radio" for rock star Sammy Hagar, designing an "all up-all the time" rock music format with studios in Cabo San Lucas, Mexico and Bel Air, California. It became the number one Alternative Music format online in the world. He then created "Mental Radio," - mentalradio.net - a talk/entertainment radio show described as "Coast to Coast" as if done by Monty Python." It's a show about the extraordinary and inexplicable, interviews with mystics, physicists, dreams, aliens, and those who laugh in the face of fear.
Shadoe was the voice of "The Late Late Show with Craig Ferguson" from 2005 to 2015, and has continued to be the voice of countless commercials and television shows including The Grammys, The Emmys, and Comic Relief.
In 2013, Shadoe created and produced the hilarious podcast series, "Blackout Television," Improv-Comedy-Theater with an All-Black Cast. It's "The Larry Sanders Show" meets "Curb Your Enthusiasm" and is currently in development for the TV One Network as a one hour, prime time television series.
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Najera In AmericaBy Rick Najera

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