ALEX AND BRIAN JAM WITH JIMI.

Brad was off on a top-secret mission at Steve Strope‘s place, and that left Alex and Brian to do their thing. It was the perfect time to grab a guest we’ve wanted to have on for some time, Jimi Day of FM3 Marketing. We’re just weeks out from the SEMA Show, and it was a nice, relaxing evening talking to one of the amazing people behind may of the absolutely mind-blowing automotive events which his company produces and promotes.

If there’s any truth to the old adage of a podcast hitting its peak in their thirties, well, they’re starting off with a bang around here. Welcome to the big three-oh, kids.

THINGS COVERED IN THIS EPISODE:

* Jimi on planning an event

– The planning process for an event

– The “event plan”

– Moving from the event plan to the playbook

* Jimi’s headband

* The planning timeline

* Search for the Ultimate Street Car

* On building an NHRA-quality track on Woodward Avenue for a one-day event

* Brian plots the Altamont of car events

* On eliminating surprises and executing in the moment as necessary

* On the old days of car shows VS the modern

* From Imagine Motorsports and investment-grade restorations to driving cars

– Preservation vs enjoyment

* FM3 Road Trip Cars and Cones

– The incredible concept behind the event

– Sign up for 2019 at fm3roadtrip.com

* How investment banking bred confidence

* The gut/brain connection and how to utilize it

* Getting outside of your comfort zone to create something new

* Drive Auto X

– Getting  people involved

– All about seat time (12-14 runs per day!)

– No more shagging cones

* On exit strategies and economic indicators

– Planning on the fly

* The Pony Car Steeplechase Challenge is pitched

For more information, or if you;re looking to create your own signature event, please reach out to Jimi and his amazing team at FM3marketing.com, or hit Jimi direct on email at [email protected].

For information on the Drive Auto X program, please hit www.driveautox.com.