This episode introduces design thinking as a creative problem-solving approach that gained popularity after IDEO CEO Tim Brown's 2008 Harvard Business Review article. It outlines the methodology's stages: understanding the problem, exploring solutions, and iterative prototyping and testing.

A case study of a Danish municipality's meal delivery service, The Good Kitchen, illustrates successful design thinking application through ethnographic research and reframing the problem to improve both employee and customer experiences.

However, the text also discusses the challenges of large organisations adopting design thinking, suggesting that its packaging as a rigid process and a reluctance to embrace its messy, iterative nature often hinders true innovation.

Excerpts from ⁠⁠⁠⁠⁠Magnetic Nonsense⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Short History of Bullshit at Work and How to Make it Go Away⁠⁠⁠⁠⁠

Note: podcast generated by Google LM Notebook from the original book text.