Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing. In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing - social media, where they discuss the demographics of each social network and the best way to engage with your audience on your chosen platforms.

You must put the social back in social media!

What is your plan? Do you have a plan?

Use the social media platforms where your audience lives, but don’t spray them with non-stop promotion posts. There’s a time to hard sell – don’t do it in the DM.

Step 1 – Know your audience

Step 2 – Post and reach out to them with nuggets of helpful info

Step 3 – Stay consistent and stay engaged

Tips:

· Make them social,

· add value,

· engage with your audience,

· and don't just be so selfish that you don't engage with other people,

Visit their social media profiles - engage with them, Like their content, share their content, comment on them because that is what makes social media so great.