One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. In this episode, Social Media Team Manager Madison Bender discusses how the always-on nature of social media can perfectly support real-world events. By preparing carefully and leveraging FOMO (fear of missing out), you can dramatically increase engagement with your audience before, during and after the event itself. Bender also discusses how and why to create a social media command center by sharing her experiences in building the #ASKCLE Social Media headquarters to support visitors, delegates and other attendees of the 2016 Republican National Convention in Cleveland.