Our guest for this episode is CASE's own Cara Giacomini, Chief Research & Data Officer and leads the CASE AMAtlas team. Cara takes us back to basics in discussing why the capturing and analyses of data is critical for institutions of any size, as well as the 'where' and 'how' to begin in incorporating data to understand your institution. Through explaining the resources and support that AMAtlas provides, Cara highlights how the recently released Global Reporting Standards is creating a foundation for global benchmarking and what it means to be working in an ethical manner within the educational advancement community.