When putting together a plan to do something or when you're executing your activities, whatever they may be, you want to identify things that can be systematized. And by that, what I mean is things that can be, a system can be created around that. So for example, one of the activities that you're going to do a lot of is lead generation. And when lead generation becomes important is when you're looking for different players or different yeah, I guess different people to participate in your real estate adventure or venture, adventure too, I guess.