Tropic provides data, tools and services to automate SaaS procurement for tech-forward companies, saving them money and time. The company has raised $65M since August 2021 and Insight Partners led its most recent round of funding.

In this episode of our podcast, we cover:

* A very open and honest conversation with David about his history with addiction and how he overcame it and ultimately channeled his tendencies into a superpower.

* David’s background story and how he started out as a novelist and what led him into sales in the tech industry and helped a startup grow from the ground level to over $80M in revenue.

* Why the procurement industry was ripe for disruption.

* The story of Tropic and how they are bringing transparency to the process of purchasing software for companies and why their business is setup to thrive in any type of economic conditions.

* Lessons learned around building out a marketing function.

* And so much more.

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