Averri Liggins; CEO of Black Women Moguls International is a Brand Strategist, Entrepreneur and Speaker.

Averri helps women business owners increase their visibility and connections so that they can grow their sales and build a profitable business. When hearing the word "branding," most business owners immediately think of a cool logo, fonts, and an eye-catchy color palette.

But do you want to know the truth?

Many small business brands "look" good online, but behind the scenes, they are struggling to market their business and sell enough to make a living.

There's so much more that goes into creating a beautiful brand that attracts paying customers than fabulous fonts, colors, and a pretty Instagram feed filled with professional photos. And that's where Black Women Moguls' comes in.

Learn more about Averri at Black Women Moguls International or follow any of the links below:  

This episode was sponsored by Ari Ash Glam.