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In this episode, Gerry has a chance to talk to Michael Richards, a strength/baseball coach and entrepreneur who has worked in the private sector for almost twenty years and now owns and operates a booming facility and business in Arkansas.

From the jump the two talk about the business side of things and what it takes to get a business off the ground in the world of strength and conditioning and sports performance. Michael explains how he got his foot in the door as a young strength coach in the late 1990's and goes on to give a breakdown of the changing culture of marketing and how coaches and trainers had to market their businesses/programs before the days of Facebook, Instagram and Twitter.

From there, the conversation turns to the keys to running the operations of a facility and some learning lessons Michael has experienced while trying to blend the life of a strength coach and business man.

The strength training and sports performance portion of the conversation discusses the importance of strength training for all athletes and the idea that things do not change much from sport to sport in strength training. Above all else athletes should get strong and fast and then finish off their work with whatever specifics their sport demands of them.

From business, owning a private facility or training athletes and what it takes to get strong this episode has it all for coaches, aspiring business owners and athletes alike!

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