In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. 

A couple of examples discussed include: 

• On-Premise interviews with consumers at bar/ sampling events
• In-depth Interviews with the trade/ bartenders 
• The use of “Bounce Back Cards” to gather survey responses from consumers and bartenders
• Menus placement for spirit brands, how to analyze it, and what insights are gained

Links of Interest

• PortMA’s new website -
• Adult Beverage Sampling Benchmarks Publications