In this episode of Future Secured, Tom Finnigan and Jason Murrell sit down with Ian Yip, founder of Avertro — a platform that bridges the gap between cybersecurity operations and executive governance.

Together, they explore:

• Why cybersecurity still isn't treated as a business priority.
• The rise of “reasonable steps” as a legal standard for boards.
• How Singapore is outpacing Australia in national cyber readiness.
• What founders need to know before launching in the U.S.
• Why RSA is more than a conference — it’s a battleground for visibility.

This is a candid and insightful discussion about cyber leadership, regulation, government shortfalls, and the culture shifts needed to secure Australia’s digital future.

🔑 Key Takeaways:

• Cybersecurity is a business advantage — if it’s built from day one.
• Regulation is often the only driver of security investment.
• “Reasonable steps” is fast becoming a legal and board-level standard.
• Government funding sends cultural signals — and right now, cyber isn’t a vote-winner.
• National cyber drills (like Singapore's) show what's possible without big budgets.
• Startups must be assertive, focused, and physically present in the U.S. to win market trust.
• RSA is overwhelming — but the right prep unlocks outsized value.

📢 Sound Bites:

"Money talks — we all know that."
 "Cybersecurity is just one of many risks competing for board attention."
 "We were missing that in cyber."
 "You have to show up to be taken seriously."
 "We need to lead the way in this region."

⏱ Chapters:

00:00 – Welcome & Ian’s Background
 02:52 – Building Avertro from the Boardroom Up
 06:02 – Why “Reasonable Steps” Now Matter
 09:04 – Cybersecurity as Legal & Leadership Risk
 14:52 – Culture, Policy & the Missing Federal Budget Signal
 20:00 – What Singapore Got Right: A National Cyber Drill
 26:00 – What Australia Still Gets Wrong: Siloed Government
 29:30 – RSA Prep: How to Get the Most from San Francisco
 36:00 – Breaking into the U.S. Market as an Aussie Startup
 42:00 – Community, Credibility, and the Power of Showing Up

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 🌏 Learn more at murfin.au