Perry Mardon's Evolve Show

Episode #31 How To Turn An Unhappy Client Into One That Loves You


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We all make mistakes and upset customers during the course of our business lives. But it’s how we deal with the problems that can set us apart. 

In this show I outline a customer service strategy that will enable you, if you make a mistake and let down a client, to win them over to the point that they will love you more than if you hadn't made the mistake in the first place.

It’s a pretty simple formula but one that many people don’t use because there is too much emotion caught up in the situation. 

With real life examples you will learn:

  • That you need to deal with issues promptly
  • That just apologising isn’t enough - you need to offer things that are worth more than the original product or service
  • That customers want their suffering to be recognised
  • That by offering free items with a high perceived value, you can turn a negative into a real positive and win over clients for life


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    Perry Mardon's Evolve ShowBy Perry Mardon