In this episode of The Digital Shift, Natasha Roberson breaks down what separates the entrepreneurs who slow down every holiday from those who keep scaling—without sacrificing family time. With the 4th of July holiday in full swing, many business owners hit pause… but should you?

Natasha shares how automation allows your business to “stay open” and nurture leads, make sales, and build trust—even while you’re offline with your family. Whether you’re a solo social seller or leading a growing team, this episode will show you how to prepare your systems for every holiday season and stop relying on hustle to grow your business.

“Freedom isn’t found in hustle—it’s in knowing your business works when you’re not watching.”

Who This Episode Is For:

• Entrepreneurs and marketers prepping for holiday weekends
  
  
  
• Business owners wondering if it’s okay to log off
  
  
  
• Coaches, creators, and network marketers who still want sales during downtime
  
  
  
• Anyone who wants more freedom and more income
  
  

Actionable Step:

Audit your next 5 days—where can automation replace a manual task?

Choose one:

✅ Schedule your emails

✅ Turn on a keyword DM automation

✅ Build a simple “holiday sale” funnel that runs while you rest

Key Topics Covered:

1. The Myth of the Holiday Shutdown

• Why most entrepreneurs assume “no one’s buying”
  
  
  
• Stats on holiday shopping + scroll time
  
  
  
• Missed opportunities that show up in your DM post-holiday
  
  
  

2. How to Prep Your Business for a Holiday Weekend

• The week-of checklist: email, SMS, DM automations, funnel
  
  
  
• Holiday messaging tweaks that feel authentic
  
  
  
• Scheduling vs. scrambling: the power of pre-planning
  
  
  

3. The 3 Automations That Keep You Selling While You’re Celebrating

• Comment keyword flows (like “FIREWORK” 🎆 or “HOLIDAY”)
  
  
  
• Flash sale SMS sequence with countdown
  
  
  
• Auto-reply DM with lead magnet

🚀 Ready to Build This For Real? Here’s How We Can Help

If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options.

🧠 Just Getting Started?
Free GHL Made Simple™ Workshop
See how Go High Level actually works without the overwhelm.
👉 www.self-made.biz/workshop

⚙️ Want Your Business in One Place?
Start Your Free Trial of The Hub
Funnels, email, SMS, automations, CRM—one login, one system.
👉 www.self-made.biz/thehub

🛠️ Ready to Build With Guidance?
4-Week GHL Systems Lab
Done-with-you support to build clean, scalable systems fast.
👉 www.self-made.biz/lab

🎓 Want Deep Training + Scale?
Tech Savvy School™
Master systems, automation, and offers with mentorship.
👉 www.techsavvyschool.com

🤝 Not Sure What You Need?
Book a quick 15-min discovery call.
👉 www.self-made.biz/discoverycall

✨ Start where you are. Systems create momentum.

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